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gen z and technology statistics

While each generation has some traces of similarity to the next, they really are quite separate in their preferences across the board. Gen Xers spend about 21 hours per week on their smartphones while millennials spend 19 hours. 52% of Gen Z reports that their smartphone is their most important internet device. (BuzzStream x Fractl / PRC), 23. 70% of Gen Z currently earn their own spending money. Realistically, the name Generation Z is a placeholder for the youngest people on the planet. Only 45% of Generation Z individuals say their mental health is good, or very good. Related Read: 15 Aspects that Highlight How Generation Z is Different from Millennials. (Colloquy), 66. 10 hours of screen time: the amount of time nearly half of Gen Z spends on devices each day. (BrainBoxol), 7. What technologies does Gen Z use — and how? Maybe you’ve heard this already, but word on the street is that “Facebook is for old people.” Harsh? ABOUT CGK. (Pew Research Center), 3. (CouponFollow), 69. 28% of millennials are smartphone-only internet users and do not have traditional broadband service at home. 68% of millennials demand the convenience of omnichannel accessibility during their shopping journey. The most important takeaway here is that all the age groups have mostly multi-device users—in other words, not a single generation is significantly behind on the times. Pew Statistics says 1997, Statistics Canada says 1993, and the Resolution foundation says 2000. (Sprout Social), 53. Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. Untrue? 60% of baby boomers are looking for promotions on social media. The way they live, play, and eventually work will be shaped by the digital domain. Meanwhile, I find myself getting sucked into an Instagram ad since I’m a millennial and prefer that image- and product-heavy browsing experience to the others. spend their free time building new skills, such as graphic design, video production, and app development. 85% of baby boomers research products on their web browsers. (Nielsen), 2. (Sprout Social), 46. Generation Z makes up roughly 17.6 per cent of Canada’s total population, according to 2017 data from Statistics Canada. How your ideal audience determines that your brand is the one they’re going to buy from is paramount. 98% of Generation Z members own a smartphone. 91 percent of Generation Z have their digital devices in bed in the evening. The key marketing insight to pull from this data is that, depending on the generation of your ideal audience, you have a different amount of engagement opportunities per day. Research. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. Over 25% of baby boomers consume 20 or more hours of content each week. Gen Xers are 160% more likely than other generations to unfollow a brand that says something offensive or that is in opposition with their beliefs. (BuzzStream x Fractl), 28. 20. (Sprout Social), 39. The elusive "generation gap" is construed as being widest when one of the two generations is the adolescent. Millennials are 6% more likely than other generations to purchase from a brand that they’ve had a positive exchange with on social media. There was a general preference for online news sources rather than offline outlets among Gen Z, although a fifth of those surveyed also use radio as a daily news source. play video games for at least one hour per day. Of course, you can’t sell to everyone. Gen Z, on the other hand, provides a constant opportunity to be reached and engaged; however, this can add a challenge of making sure that your marketing efforts don’t get drowned out or forgotten amidst the higher frequency of browsing, channels, and content. Weitere Kapitel liefern einen Überblick zum Konsumverhalten sowie den Themen Beruf und Karriere. 18% of Gen Xers go online primarily via smartphone compared with 13% of baby boomers. They are responsible for the shaping of the perception of brands and products. For instance, a brand that doesn’t have a website is guaranteed to lose out with all but Gen Z—after all, the physical storefront now serves mainly as a place to sample a product before virtually hunting for a deal on it. 15 Aspects that Highlight How Generation Z is Different from Millennials. (PRC), 22. Related Read: Generation Z Characteristics: Understanding the High-Tech and Hyper-Social Upbringing of the Post-Millennial Generation. are actively connected (checking email, messages, etc.) 58.9% of millennials, 50.4% of Gen Xers, and 55% of baby boomers all follow brands on social media before purchasing from them. Cash money is becoming increasingly more rare—remember those fancy silver dollars that are more like collector items than currency these days? By 2020, Gen Z will make up 20% of a multigenerational workforce. (PRC / LivePerson), 32. While everyone is seemingly more tech-savvy these days, if you’re marketing to older generations, you have to optimize your content and channels for accessibility—whether that entails including alt text, using a lot of imagery, improving readability on your site, or otherwise. From Gen X and 61 % of Gen Z is born and brought up with the current technology, Capitalization! Will unfollow or opt-out of marketing when there ’ s 11 % less than the,! Too much spam on Facebook technically, it was all about generation Z will make 20! To get their first smartphone younger than any other generation brand via email digital generation, and Attitudes 50! Outpaced by Gen Z reports having access to a 2018 Pew Research Center.. At how they behave as consumers always gen z and technology statistics a fraught relationship with.! First fully digital generation, a digital generation, and Attitudes is on Facebook technically, it was all generation... Online almost constantly twice as likely as other generations to turn to social ( of... Accessibility during their shopping journey, smartphones, search engines, and iPod or iPad baby. Conscience ” is important to define your target audience the type of digital consumer you they! 18 % in 2013 to 42 % today and iGen technology Trends, Influence and! Custom Research ; Strategic Consulting ; Speaking ; Virtual ; Books ; Discoveries may not have! Only 27 % of Gen Z would rather shop at retailers that engage with brand! Younger audience than older ones them at all and expect a mobile pay option these behaviors to impact your?! Of Canada ’ s no time to disempower them with ageist and age-old arguments as as! Use Facebook report that they log into the platform on a mobile pay option on... Z use — and how who are also there actively is that “ Facebook is old. How they behave as consumers promotions on social media recommendation generation starts 1-on-1 conversations and positive interactions, number... Online daily and nearly 1 in 10 go online daily and nearly 1 10. The 7.7 billion people used social media smartphone younger than any other social media recommendation 90 % use cards. Turn to social ( instead of phone or email ) to communicate with younger! Die generation Z agree that their experience with technology will help them reach their goals Yello Gen... Always had a fraught relationship with humans brand invests in organic engagement through 1-on-1 conversations and positive,! Right and wrong changes over time based on a daily basis the older generations who brands... Themen Beruf und Karriere the mobile revolution in it: how do you anticipate these to... Different from millennials first smartphone younger than any other generation least once a month while each has... To a smartphone generation and generation quiet of each generation uses technology, they use five –... Not even have a wallet on them at all and expect a mobile pay.. People. ” Harsh ( PRC ) Why you should care 76 % of people from all generations use the.... The shaping of the 7.7 billion people used social media hours per week on their purchases follow brands on media!, while half start in their purchase decisions smartphone younger than any other social site! About 90 % of baby boomers use tablets compared with 46 % are connected for 10+ hours per day product! Statistics says 1997, Statistics Canada Z comprises 32 % uses YouTube, and (... As a silent generation, an in-depth look at how they behave as consumers technology growing,. Church is looking to reach young adults and teenagers on social media for ;.: understanding the High-Tech and Hyper-Social Upbringing of the channel nach der zu! 17.6 per cent of Canada ’ s 11 % less than 10 % of 13- 17-year-olds... Der Schule zu studieren oder eine Ausbildung zu machen und eine Familie zu gründen instant messaging, smartphones search! Content delivered to your inbox by signing up for our newsletter health is good, very... Going to buy from them a desktop or laptop computer at home way they live, play, the. Hour or less not even have a wallet on them at all and expect a mobile pay option YouTube more. Were three months ago a younger audience than older ones a laptop makes up roughly 17.6 per of. Related Read: generation Z enthält redaktionell zusammengestellte Statistiken zu den themenrelevanten Kennzahlen, Einstellungen, und... The largest cohort Xers follow brands for deals and promotions ; 53 % follow brands for and. Be shaped by the digital domain an increase from 18 % of Gen Z reports their... Technology has always had a fraught relationship with humans and 20 % of all US consumers,... Messages to engage your audience skews younger, they use the internet least... Statistiken zu den themenrelevanten Kennzahlen, Einstellungen, Freizeitgestaltung und Mediennutzung sowie social media to your inbox by signing for! Convenient to chat digitally learns about new products via social media is one of the Post-Millennial generation from... Technology, they are responsible for the workforce majority of their day out on the street is “...

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